World of Difference

What is World of Difference?

World of Difference is Vodafone’s unique corporate giving initiative which mobilises people to take time out and work for a charity of their choice. The programme is designed to take corporate giving beyond the traditional “cheque book charity” space and to tap into the energy, skills and difference which people can make and utilise mobile to make it happen.

Designed to appeal to those who wish to take a paid career break and use their skills and experience in the third sector, the programme is also popular with social entrepreneurs, supporting many in developing organisations whose primary focus is to deliver social change.

Managed by Vodafone Foundations, World of Difference currently operates in 19 countries around the world with over 3025 individual winners to date.  An on line movement of 250,000 fans are following the programme via social media channels, mobilising and supporting the winners in their efforts to make a difference and deliver social change.

The Grahame Maher Award

On 2 November 2010, Grahame Maher, CEO of Vodafone Qatar and the man who spearheaded the launch of the Vodafone World of Difference programme eleven years ago, passed away.

The Grahame Maher Awards were a tribute to a truly inspirational man who was committed to making the world a better place. He changed the lives of everyone he met and these awards offered people the chance to do the same. 

The awards were open to all previous World of Difference winners, offering them the opportunity to receive additional funding to further expand and develop their charitable programmes.

Find out more about the Grahame Maher Awards