Our vision:

  • A scale data company
  • A strong player in enterprise
  • A leader in emerging markets
  • A selective innovator in services
  • A cost efficient organisation

Our strategy:

Consumer 2015

  • Vodafone Red: new strategic approach to consumer pricing and bundling in Europe, offering our customers greater freedom of usage and stabilising ARPU
  • Targeting 10 million Vodafone Red customers by March 2014
  • Maximise the opportunities in emerging markets through smart data pricing, the development of low cost smartphones and selective innovation in areas in which we can truly differentiate

Enterprise 2015

  • Accelerating our converged offers
  • Consolidating our lead in M2M
  • Growing Vodafone Global Enterprise and our Carrier Services business
  • Leveraging our hosting capability
  • Offering cloud-based software as a service

Networks 2015

  • Delivering a consistently excellent data experience to our customers
  • Extending our 3G footprint at 43.2 Mbps and 4G coverage across five major European markets to 80% and 40% respectively by 2015

Operations 2015

  • Focus on standardising and simplifying our business both across and within countries
  • Targeting £0.3 billion reduction in European operating expenses in the 2014 financial year