18 April 2013
Vodafone today announced the expansion of its Vodafone Red customer proposition to cover a total of 14 European markets, together with the addition of new and compelling customer options.
Vodafone Red offers European consumers and businesses one integrated service plan with:
In addition, by the end of 2013 Vodafone customers across all 14 European markets will benefit from further innovations, including:
With 14 countries on the same platform, Vodafone Red is Vodafone’s largest multi-country marketing campaign for five years.
Vodafone Group Chief Commercial Officer Morten Lundal said: 'Vodafone Red is the best of everything from Vodafone. It is what any smartphone or tablet owner would want. We know customers are looking for the freedom to communicate with confidence in order to help them with their increasingly complex mobile lives. Vodafone Red has been built from the ground up to meet the demanding needs of European consumers and businesses. We look forward to bringing Vodafone Red to all of our European customers in the coming weeks.'
For further information:
Media Relations, Telephone: +44 (0) 1635 664444
Investor Relations, Telephone: +44 (0) 7919 990 230
Vodafone is one of the world's largest mobile communications companies by revenue with approximately 403 million customers in its controlled and jointly controlled markets as of 31 December 2012. Vodafone currently has equity interests in over 30 countries across five continents and more than 50 partner networks worldwide. For more information, please visit: www.vodafone.com